A Totally Unfair Comparison between the Nissan Leaf and BMW M3

Comparing the Nissan Leaf by the standards of the most perfect car ever created, the BMW M3 (E30 body style).

Time for a New Car

I’ve owned a BMW M3 for the last 22 years. It is the classic E30 body and I think it remains the ultimate family car (although as your kids get older the back seat apparently shrinks). It comes damn close to perfect.

But 22 years and 200,000 miles takes a toll on a car. Even one as well built as a BMW. As my mechanic said, it has had a hard life. (When I replied that I was the only owner his response was – yeah.)

One of my daughters said she kept expecting the M3 to fall apart while driving down the road, like the other cars at the beginning of The Great Race.

Ok, so it’s time to say goodbye to the M3. My initial thought was to purchase a new 3 or 5 series BMW.

But…

The Tesla Roadster

We’re not going to stay on oil for automobiles. And the future will almost certainly be electric (not hydrogen or natural gas).

So the first stop was to look at the Tesla. This is a really cool car. Awesome acceleration & handling. All electric (hybrids are fundamentally compromises which degrades the performance of the car).

But no. Why? My first two thoughts was that the trunk was not large enough for the groceries and there is no back seat for my daughters. My second thought was oh my God, I’m old. When I was in my 20s those criteria would be irrelevant. At 55 they were deal killers.

And that took me to…

The Nissan Leaf

There are a lot of electric cars coming “real soon now.” But the Leaf is the only other one you can buy today (the Volt is a hybrid – primarily electric but still a hybrid).

So I paid to get a reservation for the Leaf (about 5 seconds after seeing this commercial). And then waited, and waited, and waited… Nissan can give software companies a run for their money when it comes to promised date vs. actual delivery date.

But end of December the cars finally arrive in Boulder and… I bought the Leaf.

Why?

A Totally Unfair Comparison

My criteria do not include the cost of gas. The difference in environmental impact is pretty minor. So the top selling points for the Leaf – irrelevant to me. What matters to me is how well the car performs, even though nowadays that mostly is the 6 miles to and from work. So fundamentally this comparison is comparing the Leaf to the M3 using the criteria that make the M3 the ultimate driving machine.

The first difference is response time. The M3 responds quickly. But the Leaf responds instantly. Press the accelerator and you are accelerating. Turn it on and seconds later it is fully on. Turn it off and it’s off. This is akin to the difference between booting up Windows and hitting the home button on your iPad. Instantaneous makes a gas powered vehicle’s response delay feel obsolete.

Second the acceleration in the Leaf is amazing. Better than the M3. Some of that advantage is the Leaf is accelerating instantaneously. But an electric engine also accelerates faster, with no difference in power over ranges of RPM. (There was a kid in some GT sports car who blasted out from a green light figuring he would show the old guy in the boxy mom-mobile how much faster he was. So I hit the accelerator and blew by him – he’s probably still wondering how that happened.)

The third giant difference is that there’s no drama to it. When you accelerate in the M3 you feel and hear the engine as it accelerates through each gear. You feel the jump as you shift and the engine changes tone to run up again on the next gear. With the Leaf you are just going faster. No sound, no jumps, just faster speed. In fact you have to watch the speedometer for the first couple of weeks because you will find you are going a lot faster than you think.

Now this difference is not an advantage or disadvanage for the Leaf. In fact, when you have someone in front of you driving slow (usually in a Subaru) and you finally get a chance to pass them, it feels good to have the loud engine revving up as you blast by them (although I doubt that makes them feel chagrined). So there are times I wish I could purchase a car sound. But it is a significant difference and I now find it weird in a gas powered car that there is all this effort you hear from the car as it accelerates.

And then we come to handling. The suspension in the Leaf sucks the big one compared to a BMW. The cornering is ok because of the weight of the batteries throughout the floorboard so it’s better than most box cars. But fundamentally it’s a standard sedan suspension. This was one of the two reasons I almost went with the BMW. With that said, the Leaf does have as good a turning radius as the M3.

The Leaf does great on the snow (and the M3 is horrible). Better than my wife’s Acura. One tire on ice and one on dry pavement and there is almost no slippage. I’m guessing with electric they can do much better than the best limited slip differential. The bottom line is the Leaf is probably the best 2 wheel drive car on the road for snow. Another great Leaf feature for cold weather is you can turn on the heater from your iPhone so you go out to a warmed up car. As the heat is also electric there is no need to turn on the car to heat it up. It seems like a small thing, but it sure gets addicting when the weather is cold.

Battery Charge is Everything

And then there’s the giant negative – battery recharge time. If the battery runs out you’re stuck – for hours. With a gas powered car, running low on gas means a 5 minute stop at a gas station and therefore you pay no attention to fuel level until it gets low (which in my wife’s case is over ¼ still in the tank). With an electric you charge it full every chance you get. And you then face a hard limit on how far you can drive before you have a long wait while it recharges.

This is very similar to your cell phone or Kindle. Charging takes time and if the charge runs out – you’re not calling or reading anymore. And like both those devices, recharging takes time (7 hours for a full recharge). The Leaf is a bit worse though as you can use a phone/kindle while it is charging. For the Leaf, that’s not an option (unless you have a really long extension cord). The bottom line is your car is tethered to the existing battery charge.

Most of the time this is not an issue as you leave the house every morning with a full charge. Many proponents say an electric is fine for 95% of the driving you do. True, but for that other 5% you need a gas powered car (I borrow my wife’s). As (if?) they install chargers throughout Colorado this issue will change to electric being good for 99.9% of all trips. But greater range will require that the government & companies understand where to locate chargers.

This is the large risk buying an electric, will we get a critical mass of chargers at useful locations. If not, then I’ve bought a very expensive golf cart. But the number of chargers needed is under 200 (if appropriately placed) for the entire Front Range of Colorado. That’s a small number. I’m not worried, and I’m betting that within a year I’ll be able to drive my Leaf to both Denver International Airport and Ft. Collins (where one of my daughters lives) and it’s then good for 99.9% of my driving.

The Good, The Bad, & The Ugly

There definitely was a lack of attention paid to getting it right on the user interface. Car companies may think they’re primarily selling a drive train and body, but no. A large part of what they’re selling is the user interface used to control the car and on that Nissan (and most car companies) gets a D+ at best.

  1. The shifter (more a mode switch) – you push it forward to go backwards. And you push it backwards to go forwards. This is a classic example of skeuomorphs (or as I call it, lack of imagination).
  2. The dashboard display will show charging stations on a map, except they have a total of 1 station listed in Colorado (there are lots more). They don’t even show the location of the Nissan dealers that have chargers (that’s pathetic). This shows a total lack of attention & effort to encouraging the installation of stations. Yet sufficient stations are key to broad acceptance of electric vehicles.
  3. There are two clocks displayed, one by the speedometer and one in the touch screen. They are individually set and therefore often disagree by a minute. Not a big problem, but can you imagine the reaction of Steve Jobs if someone proposed displaying two different times on the iPad? This is just sad.
  4. The iPad & Siri changes everything. Four years ago the dashboard touch pad and voice recognition in the Leaf would have been groundbreaking. But by today’s standards the UI is clunky, even by the standards of Windows 3.1 (Ow!). The number of buttons on the dashboard and steering wheel follow the model of more is better (true for bank balances, but not for user interfaces).
    1. The voice recognition to place a call takes about a minute to dial a number (cascading menus and requests for repeats). Not worth the hassle.
    2. It plays music on a USB stick – you just plug it in (great idea). However, it only plays songs who’s filename uses the Western European alphabet. So the majority of my music (Russian Pop, Eastern European Pop, Greek Pop) – can’t play it. (My wife and daughters think this is a good thing about the LEAF.) How did a Japanese company creating a product for the American market get such a simple bit of Internationalization wrong?
      Update: It does play music with Russian titles. What it doesn’t play is MP4 files.
  5. The Owner’s Manual is about 350 pages. And once you have read all of that, the Navigation System Manual is another 240 pages. The “quick” reference is 20 pages. This is unusable. This is first due to the poor UX design in the navigation system with umpteen million buttons on the dash and steering wheel. Adding to the problem, no effort was made to explain the system in the fewest words possible.
  6. Every time the car starts the dashboard puts up a disclaimer that you have to press Accept/Decline on. No way to permanently accept the terms and conditions so it does not reappear. Therefore you start every drive annoyed with Nissan. And the request it puts up? It’s so Nissan can download usage statistics for their benefit, not mine. (So I press decline every time.)

The biggest problem is that Nissan has no means to respond to questions. On the issue of not playing my music my local dealer asked the local Nissan Leaf person and reported back that they didn’t know and so they would not have an answer. I contacted Nissan directly and was told I would get an answer – but it’s a month later and have heard nothing else.

20 years ago a car company could ignore any non-standard questions from consumers and do fine. First the user interface to a car was much simpler. Second they were selling a mechanical device. But today’s cars are incredibly software centric. And consumers have expectations set by their experience with Amazon, Apple, etc. Can you imagine a high-tech company telling you there’s no way to get an answer to a question? I can’t either.

Did I Make the Right Decision?

Yes. I still own my M3 (will be selling it soon). And not once have I even thought of driving it instead. When I drive my wife’s Acura (a very nice car), I find myself feeling like I am using a more primitive technology. Not in a major way, but the little differences add up. Nissan didn’t get it perfect, but they got a lot right. And their bet on electric vehicles will be seen as a brilliant move 10 years from now.

The major reason I selected the Leaf over the BMW was because I was curious. The only way to understand an electric vehicle is to own one. Reading about it doesn’t give you a real understanding. Owning one, with decisions on every trip revolving around battery charge has taught me how this is key to the technology’s viability (and I’m still learning). Equally important, driving an E.V. daily has impressed on me that all the small advantages add up to a car that makes gas powered cars obsolete. The difference is akin to when the iPhone came out – on a feature list the differences were minor. But in practice it made all existing phones obsolete.

We’re clearly going to see rapid advances in the electric vehicles offered over the next couple of years. The Tesla and Leaf are version 1.0 and they have room for significant improvement. I was the second person in Boulder to purchase a Leaf. I plan on being the first to buy an electric BMW. (And hopefully they’ll do a quality job on the software component – including the ability to play Russian Pop.)

Oh and Carlos Ghosn, if you’re reading this, listen to Наташа Королева (Natasha Koroleva) and Жанна Фриске (Zhanna Friske), you’ll understand why the music issue is one you need to address immediately. And on a more serious note, you need a way to get feedback from your customers – that’s not optional anymore.

11 Responses to A Totally Unfair Comparison between the Nissan Leaf and BMW M3

  1. Pingback: A Totally Unfair Comparison between the Nissan Leaf and BMW M3

  2. Thanx a bunch for taking the time to review the Leaf. My husband and I have been very curious about electric………….but your’s is the only article we have found which is independent of the company, etc. I’m definitely sold!

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  4. Hi, David, your mother passed a copy of your op-ed piece to me. Very interesting. I don’t think I want either car at the moment. However, one question – in the parking garage under the State Capital building there is one charging station. Who handles competition for it? What if someone commutes from the North Shore and depends upon a seven-hour charge to get home?
    You’re right – electric cars will only be viable when there is a good network of convenient charging stations.
    Thanks for explaining.
    Alice Folkart
    PS – I have recently been doing some volunteer work in your mother’s office which is how I have come to know here.

  5. Pingback: How to Play Music on a USB Stick in the Nissan Leaf | Windward Wrocks

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  7. Will, if I may be briefly ctronary, the hybrid/electric car subsidy has long bugged me. It seems a bit like picking winners , and it seems disproportionately large given the relative fuel consumption reduction, compared to the alternatives (alternative means of reducing fuel consumption, alternative subsidies for other energy savings).And here, for alternatives, I imagine everything from an efficient subcompact automobile, to a bicycle. Say you do 7500 miles of city driving in a year, say your existing car gets 25mpg city so, 300 gallons of gasoline, that you can avoid buying with an e-car (but you would instead consume more electricity). Assume we get to count 10 years of fuel savings that’s still $2.50/gallon ! Viewed as a cost to government, it is higher than that, because the e-car has all the expenses it ever did (wear-and-tear on infrastructure, taking up space on crowded roads and parking lots) but will not pay any gasoline taxes.A bicycle will not displace all your city miles (I displace about 2500), but quite-nice commuting bicycles cost between $1000 and $3000 ($1850 frame, plus nice parts). Quite nice means, with lights, internal gears, chain case and fenders to keep your work clothes clean, and a basket or rack or platform to carry stuff . 3 people like me, subsidized at $2500 each for our fancy cargo bikes, saves the same amount of gasoline, takes little space on the roads, little space to park, and won’t wear out infrastructure. We’re also much quieter and less scary to the people around us, plus we should have (in aggregate) lower health care costs.Now, obviously, it would be absurd to subsidize my bike to the tune of $2500, but it appears to be no less absurd than subsidizing an e-car at $7500.Anyone (not Will) reading this, wondering what I think a good commuting/cargo bike might be, can go look at any of the following websites: xtracycle.com, cetmacargo.com, yubaride.com, madsencycles.com. Yes, they are trying to sell you their bikes, but they deal with the primary practical objections to not driving ( how do I carry all my kids/stuff? ). The bikes aren’t cheap, because the bikes aren’t toys, and their market is not yet that large (in this country). But, even a $100 Craigslist mountain bike, plus fenders, fat slick tires, a basket, and good handlebars and seat, will do for quite a lot of commuting.

  8. Uncle BoApril 6, 2010 So far the LEAF seems to be all talk. Who knows exactly what the car will do and how much it will cost. Seems more like Nissan is nitryg to steal some of GM’s thunder and by your post here, its working.The LEAF’s guessitmate range is 100 miles but we’ll see what it does real world when the car actually exists. Plugging it in take an alleged 16 hours to charge on 110V, 8 hours on 220V but owners will need a 220V circuit installed in their parking area. Good luck with that in the big city.The charging infrastructure is so limited, there are only a few cities in the US you can drive and charge the car. Unless you live in Seattle or San Diego, you simply will not have a public charging option.As for release date, a more practical roll out will be 2012. Maybe a few LEAF’s will be available in late 2010 but that’s it.The Volt can be driven absolutely anywhere at any time by anyone. No need for special charging connectors. The gas engine charges the batteries and powers the electric motors. It has a far broader appeal than the LEAF or any other electric car and will have for the near future.Personally, I’m waiting on hydrogen fuel cells. No gas, no emissions, no power plugs, no range issues, just fill it with hydrogen and go.

  9. Pingback: Electric Vehicles are the Equivalent of a 34mpg Gas Powered Car – Do They Have a Future? | Windward Wrocks

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