Speaking Your Language

The business users' blog about business intelligence, document generation and all things reporting

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Speaking Your Language - The business users' blog about business intelligence, document generation and all things reporting

A Striking Out-Of-Office Reply

story.old.chalkboard.apI will be offsite giving an all day presentation.

Neither I, nor anyone in my audience will have access to email.

No electronic devices will used for my presentation; thus no PowerPoint, no videos and no web-access.

My packed-room audience will be respectful in that they will not double task  during my presentation. And outside of occasionally chatting with their neighbors, will give me their eyes and their ears.

My presentation is engaging which is great for this audience known to ask curious questions and offer eyebrow-raising and smile-cracking comments. They are also likely to eagerly raise their hands to answer my questions. Often times, the answer is blurted out in unison.

My schedule accommodates three breaks in which we are all encouraged to go outdoors and get some air rather than catch up on email.

Finally, at the end of my  six-hour presentation I will go home exhausted and likely avoid accessing email.

This rare occasion, and the cause for this lengthy out office reply, is the result of my volunteering to do Junior Achievement for a day.

No special parking. No pay. Not even an Edible Arrangement. However, I may receive a thank-you card with signatures, and maybe some artwork, from each of the audience members.

As you read this, I am currently giving my all in teaching the fundamentals of business and economics to an audience of 27 third-graders.  I am giving my all in being the best teacher I can be.

I will be in the office tomorrow with a new-found respect for the teaching profession. I will reply to your email then and whole-heartedly encourage you to reply to any requests for volunteers from Junior Achievement.

 

That Goes Without Saying – To Programmers Anyway

Nothing implied here. It’s not understood, nor is it a given.

In a support call to Marketo today, I was told, “it’s like for a programmer, it’s not stated, it’s implied.”

At last! I finally know why it takes some serious studying on my part to DIctionaryunderstand the world of software and how to speak with programmers.

I don’t take anything for granted. When on a two-lane highway and turning directly into the setting sun, I still check the mirror compass to ensure that indeed I am headed in the right direction, headed west.

Perhaps this is also why I am not a good cook. If it doesn’t say drain, I don’t drain. Makes for a very soupy stroganoff.

So, when it comes to evaluating reporting software, I wonder if I, as a business user, am similar to other business users and want to see a step by step explanation of how to do something.

I’m just an average user in that I know to click on blue text without seeing a “click here” command.” I know as well, that I’m very good at tying software up in knots; unintentionally of course. Prior to diving into a new system that involves the demands of a VP and the afternoon of our IT guys for installation, I look for undo options and assurances that I cannot “break” it.

After 30 minutes on the Marketo support call, and a few tests of the results, it was indeed determined that what the support guy assumed was implied, sans text anywhere to support this assumption,  was not correct.

Call me a horrible cook and a double-checker, but please also understand, I’m assumption free. This doesn’t always work to my benefit. When it comes to data though, I know what is in the details!

Am I alone? Do you like assurances that indeed you are going in the right direction. Do you also avoid assuming things?

How I Got My Story To Go Viral

OK, so I’m in marketing and getting a story to go viral should be easy right? Seems like many  people not in marketing and possibly even not desiring their story to go viral, are very successful at indeed getting their stories to spread like a Colorado wildfire.

The main ingredient is of course an image. Video is tops. Mine was a still image. However, my image was similar to a story that had gone viral a few weeks prior. (By the way, viral for me is making the national evening news.) Ideally it would have also made into Yahoo’s top searches but alas, I wasn’t tracking this.

A few weeks prior to my cousin’s wedding, a couple in Kansas made the evening news when a tornado made it into their wedding ceremony video. Similarly, an uninvited guest attended my cousin’s wedding Saturday night. He was young, 300 pounds, and likely very hungry. This wedding crasher was a black bear.

Wedding Crashing Bear

Hungry wedding crasher!

Monday – I called my cousin and his bride to ensure I had their permission to push the story. I called my Aunt & Uncle, and the bride’s mother for their permission. I emailed a number of local newspapers via their news submission pages, not attaching the photo, but telling them I had great images of the bear. I left a message for the wedding’s professional photographer. I also emailed CBS, NBC, the Huffington Post, and the Colorado Department of Tourism.

Tuesday, I heard from Melinda Mawdsley at the Grand Junction Daily Sentinel. She wanted to see the images. The Colorado Department of Tourism also replied to say they would like to see the images and possibly use them if needed.

Wednesday, I hear from Melinda again saying she’d be interested in the story and needs more information. I respond to her email with my images attached, and mentioned that I was hoping to send her the professional’s images but he has not replied.

Thursday Melinda talks to the parents to get some quotes.

Friday morning the article runs in the Grand Junction Daily Sentinel. By noon Melinda calls me to ask if the local news channel can use my photo. By 1 PM Melinda calls to request that I contact the image guy at NBC news.

I called the NBC guy who gave me his email address. I sent him the photos and gave NBC permission to use them. Friday evening – NBC Evening News – Brian Williams says my cousin’s name and that of his new bride, covering the shaggy wedding guest story.

How my story went viral.

Neal & Anna with the shaggy guest in the background, as covered by Brian Williams on NBC Nightly News.