Colorado Businesses — Going to APEX? See You There!

With customers in more than 70 countries, we spend a lot of time talking with companies around the world.

Next week, we’ll be meeting with some in our own backyard.

The APEX Conference

APEXpicWindward will be one of the exhibitors at the 10th annual Colorado Technology Association’s APEX conference, the evolution of more than ten years of innovative thinking, engaging speakers, phenomenal energy and industry focus.”

(Their words, including the bold text — and we agree.)

If you head to the Hyatt Regency Denver September 11, you can talk with us face to face.

Why should you care?

Plus, it’s your chance to  get answers to the “can we do this with our data” questions you may have.

Hope to see you there!

P.S. Can’t make it and still have questions about how Windward can help your reporting and document generation? Contact us via email or phone (303) 499-2544.





The Hidden Costs of *Not* Switching Reporting Software

EditSwitching1shutterstock_89267098There are plenty of good reasons for staying with your current reporting software solution or reporting software component. You’ve already invested time and money in training users. There are no surprises about how it works (or doesn’t). And you know what you have is compatible with your system setup.

But the costs of not switching are also great. They are so great that in many cases, the benefits are soon obvious and overwhelming.

The problem? Those benefits aren’t clear until after you switch. And if you can’t envision them ahead of time, you’ll never get to the point where you see them in person.

So let’s make them a little more transparent.

But first…

Seven reasons why you shouldn’t switch reporting software.

Reason #1: Search costs. Time is money, and it takes time to search for alternatives to your current solution. And once you’ve identified alternatives, you spend even more time evaluating them.

Reason #2: Installation/integration costs. After you’ve selected a new software package, your company will have to spend time and money installing it.

Reason #3: Compatibility costs. Is the new software guaranteed to work with your current system? Of course not – which means you could end up with significant compatibility costs.

Reason #4: Transfer costs. Getting your current reports out of your legacy system could be a breeze or it could be a giant pain in the tuchus.

Reason #5: Training costs. Learning how to use a new program will entail some time and energy.

Reason #6: Sunk costs. Unless ALL aspects of the new software package are free, including documentation or support for the so-called “free” software programs, you’ll have to sink actual money into switching.

Reason #7 Emotional costs. Switching from one thing to another – even something as simple as a brand of toothpaste – has an emotional component. Psychological switching costs are hardwired in our brains even though we don’t always fully understand them.

Now if all this makes you wonder why we’re even talking to you about the benefits of switching reporting software packages, keep in mind that smart companies switch software programs every day.

The one big reason you should switch. And why you should care.

Reason # Most Important One: When you zoom out and see the bigger picture, the benefits of switching far outweigh all the reasons for staying with your current software.


There are multiple benefits of switching, and the strength of each benefit varies from vendor to vendor. But when you don’t switch to a better reporting program, you miss out on critical benefits – at a huge hidden cost. Benefits like:

  • Increased Productivity.Template design can be a huge time suck and one of the biggest expenses associated with creating reports. When Aspect Security switched reporting software packages, they found “The development time is where we see a real advantage. It’s an order of magnitude faster to develop a report,” according to CEO Jeff Williams.
  • Increased Productivity part 2. There’s no law saying you must wait until the next day for a huge batch of reports. After Aon Hewitt switched programs, they were able to generate 36,000,000 pages per day and were limited only by their database bandwidth access, not their reporting software.
  • Increased Productivity part 3. No matter how well you know your current solution, eventually others will need to be trained to use it. Switch to a reporting application with a small learning curve and watch the time savings add up as each new user is trained.
  • Increased Productivity part 4. When your reporting software gives you the EXACT output you require, it displays data in the best way possible so you can make informed decisions. That makes your entire company more productive. And if you’re embedding that software into your own application, you’re reaping the benefits of wowing potential clients during sales demonstrations.

How to make the switch

The key to making the switch is finding the right reporting software, one that both helps you lower the costs of switching software and gives you untold benefits.

We of course know that Windward is one such program. It helps you lower switching costs with

  • Easy integration – only 14 lines of code to integrate into your  software application
  • Low compatibility costs – the application works with your current data sources, can sit on your own server, and has automated tools for transferring existing reports into your new system
  • Minimal training costsbecause Windward uses Microsoft Word and Excel as the template design tool, the learning curve is small. And the documentation is free, enormous and detailed.

and it increases your productivity in all of the ways mentioned above.

But don’t take our word for it. See what our customers have experienced, or download a free trial and try it out for yourself.

Windward Code Wars 2014: Game On!

Students, you rock.

Thanks to a subversive campaign from past Code Wars participants, our CEO has caved under pressure and announced there will be a Windward Code Wars 2014.

So listen up all. If you want to convince the head of a software company to run the greatest hackathon on Earth, send them emails like this:

HMmascotEditI just participated in the Windward Code Wars competition, and I want to see a Code Wars hosted by Windward come back to my school. It’s a great way for programmers to practice working on a real part of software development, so you’re building the community that will eventually make you a lot of money! Though I am one to say, “make code, not war” in this case both should be encouraged. – Alex M., Harvey Mudd College

I don’t know what “reporting”, “docgen”, or “B.I.” means, but I’ll always remember the Windward Code War for getting me interested in programming. – Cheng W., Harvey Mudd College

PrincetonMascotThe Windward Code War contest definitely started a conversation about Windward here at Princeton that wouldn’t have existed otherwise. Should you run the contest again next year (and I really think you should- it was a great AI challenge!) I suspect Princeton would field a number of teams (estimate: 25 students compared to 4 this year). It would really serve to boost the AI community here (fitting, since our AI professor created AdaBoost) as well as spread the word about Windward. – David, Princeton University

Michigan_Tech_MascotI had a great time doing the competition. I look forward to participating again next year. Hopefully things will be a bit less buggy and I can spend more time coding and less time trying to run the code. — Tyler N., MTU

 Windward Code Wars 2014 Details

Date: February 1, 2014 (Superbowl Saturday)

Time: 10am – 6pm local time

Who: Computer science college students from around the world.

Location: Your university — contest takes place remotely.

Get more info and register: