The Windward Customer

What does the typical Windward customer look like?

A peek at some new customers and recently formed partnerships shows there’s no such thing. For example, we could say:

NovaTorqueThe typical Windward customer is based in the United States. Like NovaTorque, a manufacturer and developer of innovative, cost-effective, energy-efficient electric motors.

Or we could say:

The typical Windward customer is based in Europe (or Asia or Australia for that matter). Like Coface Servicos Portugal, a business that collects, treats and provides business and financial information about the business world and relies on Windward to generate credit reports for companies.

Let’s try again.

HCRIlogoThe typical Windward customer is a Java developer. Consider HCRI of Switzerland, which collects medical data online and provides hospitals with reports. HCRI uses the Windward Java Engine and the AutoTag design tool.

Oops, we meant:

The typical Windward customer is a .NET developer. Take RBB Innovations, a Canadian provider of integrated human service software company solutions. RBB Innovations relies on the Windward .NET Engine for template and report creation and generation.

Then again…

GlassBillerlogoThe typical Windward customer likes the freedom to program in any language. Javelin, the platform-agnostic tool that gives you the ability to generate reports in any programming language, even Ruby or Python, is in use by GlassBiller LLC, the auto glass software giant with the only web-based product like it on the market.

No good. Instead let’s look at the use and integration of Windward.

The typical Windward customer incorporates Windward software as a component of its own offering. That’s the case with servicePath LLC, an ASP/OEM from the United Arab Emirates that supports service providers in designing, building, selling and managing the solution life-cycle.

But wait:

CareerAvenueslogoThe typical Windward customer uses Windward software as a standalone tool. Career Avenues of Australia is a small consulting group of career & organizational psychologists and other career specialists that writes thousands of reports each year for roughly three dozen different clients.

Well, at least they’re all doing reporting, right?

The typical Windward customer uses Windward software for reporting on data. eCraft, a Finnish OEM that specializes in making ERP (Enterprise Resource Planning) systems usable, uses AutoTag for creating reports.

So far so good.

ClimateCorporationThe typical Windward customer uses Windward software for document generation. Climate Corporation of the U.S., which aims to protect the $3 trillion global agriculture industry from the financial impact of adverse weather with automated, full-season weather insurance, invested in Windward because they needed a new tool for document generation.


Clearly there’s no typical Windward customer, but they all have one thing in common: the need for empowerment through highly customized reports and documents.

To discuss whether your company belongs in this group, please contact us at

What Windward Does — And Doesn’t — Do

We do a lot here at Windward – but not everything.

Let’s start with what we don’t offer.

What Windward Doesn’t Do

Provide data analysis techniques such as data mining or descriptive statistics.
In need of data mining? Best look elsewhere. (Photo by fdecomite via Creative Commons)

Windward helps you generate reports and documents that lead you to a better understanding of your data.

And our reporting solutions allow for on-demand information and customized queries.

But we do not perform data cleaning, data mining or data quality analysis.

Alter your data source.

Windward communicates with more than a dozen different data sources (including SQL, XML files, Excel spreadsheets, OData, JSON, SharePoint lists and REST).

We read from your data but do not write or update it.

Get in the way of your security.
How you secure your data is your business; we won't get in your way. (Photo credit to Florian via CC license.)
How you secure your data is your business; we won’t get in your way. (Photo credit to Florian via CC license.)

Windward uses your existing operating system and database security so that we don’t add another layer of complexity.

With the exception of our Javelin solutions, Windward does not insert additional security.


And now for some positive news:

What Windward Does Do

  • Excel at customizable reporting. Reports are *way* easier to customize because Microsoft Office is a free-form design tool. You aren’t restricted to laying out data in bands like the other guys.
  • Automate document generation.  Skip the inconvenient templates and unwieldy layout tools found in other docgen products.
  • Go beyond the boundaries of ordinary mail merge. Our mail merge programs include tools that let you assign bar codes to documents,  integrate with web-based systems, and apply complex rules during data insertion. Pretty darn cool.
  • Provide ad hoc and drill down features. Now included in every copy of AutoTag.
  • Integrate directly into your Java or .NET application.  The Windward Engine can be implemented into any application with just a few lines of code.

Want to know more? Check out the free AutoTag demo.

Women in Tech: An Event To Remember

We had a great time recently at the Women in Tech conference, an annual event hosted by the Colorado Technology Association.

In our official capacity, we were there to lead, as evidenced by the table we sponsored:

Windward hosted a table at the third annual Women in Technology conference.
Windward hosted a table at the third annual Women in Technology conference.

and by the fact that our CEO, Shirley Clawson, was named a featured luminary.

But we had fun and learned a lot in our “unofficial” capacity, too.

The Windward intern perspective

Windward’s internship program provides opportunities for students to expand their experiences through events such as this. Two of our interns participated in the conference, and here’s what they had to say.

Sarah Scheffler
Sarah Scheffler

From Sarah Scheffler, a math major at Harvey Mudd:

Certainly the most important message that I took out of the conference is that there is a wonderful network of women out there supporting each other in the tech industry.  I’ve been fortunate thus far in my life to work and go to school at places where my gender isn’t important in the eyes of my coworkers.  However, that’s definitely not true everywhere, or even most places.  There are sadly few women in technical fields and it’s wonderful that we have this network to call on for support and mentoring.

I found the talks to be interesting and relevant – they mostly concerned interactions at the workplace, as well as dealing with the separation (or lack thereof) between work and social life.  I’m fortunate enough not to have to worry about these problems as much as most people do (mostly due to my wonderful coworkers and schoolmates), but it was still excellent advice.  I’m glad to be a part of this great network of people.

Wendy Brooks
Wendy Brooks


And from Wendy Brooks, a computer science major at Harvey Mudd:

I was pleasantly surprised at what I got out of it.

What struck me the most were the speakers talking about relationships in the workplace, but the information was really applicable in a much broader sense. The way you interact with people is really important, and while I feel that I do spend a lot of time thinking about how best to interact with those around me, the speakers called us out on the fact that we were only thinking, and not always doing.

I found that very motivational, and have since began to not only consider how I think about and interact with others, but to make changes and act on them. One of the speakers talked about the way we think about other people, especially if we’re in conflict with them of any sort. Thinking negatively about them, or thinking about them as the villain, will never fix the problem.

Although I knew this in the back of my head, it’s one of those things you don’t want to acknowledge, so having it said directly forced me to consider how I think about other people, and as a result I am now actively working to make sure I think fairly about people I am in conflict with.

In addition there was a speaker who talked about managing your work and fun. She talked about the fact that often even when we are out having fun (she used golf as an example) we feel like we should instead be working rather than having fun and connecting with people. That really reached me, because I could see it applying in two places – my time at Harvey Mudd College and my time at Windward.

It dawned on me that in the few weeks I had been at Windward if I paused in my work for even a minute or two I started to feel bad about it and would try to force myself back into work as fast as possible. However, sometimes you do need to take maybe a 5 minute break and just talk to someone else in the office, maybe even about something completely unrelated. This is something I find difficult to allow myself to do even when told by others that it is okay to do so. However, I hadn’t really acknowledged it head on until I heard from this speaker, who explained it clearly and made me realize it wasn’t just me either, and that it was something to work on.

Overall, I really liked that the seminar got me thinking about how I interact with the world around me, whether it’s people or how I manage my schedule. Even if we know we can do better or that interacting a certain way is bad, until we’re called out for doing so it can be difficult to really acknowledge and try to change our habits.


A big thank you to everyone who made the Women in Tech conference so memorable.